Says Who is a Berlin brand studio for music, culture and lifestyle. We build the thinking first, then the visual world it produces. You can take it from there, or we can keep going.
How we think,
what we're up against,
and how we work.
The belief
Most of the people we work with already know who they are. They just don’t have the words, the proof, or the nerve to put it in public yet.
That’s the actual job. Not inventing an identity, but finding the one that’s already true and building something unmistakable out of it. It’s why nothing here starts with a moodboard, and why we don’t open a design file until we can describe you without using your logo.
The bind
Everyone in a scene eventually faces the same trap. Look too homemade and the retailers, sponsors, press and funders don’t take you seriously. Look too corporate and you lose the thing the whole business grew out of.
Most agencies solve the first problem by causing the second. That’s the one we’re built to avoid.
How we work
Four steps, always in this order. Listening, before anything gets designed. Directing, turning what we heard into a position and a concept. Executing, building the visual world across every channel it has to live in. Empowering, handing over guidelines and a system your team can keep going without us.
You get the reasoning with every draft, not just the draft. And we’re not finished when the files are delivered — we’re finished when you can explain your own brand back to us, in your own words.
What we won't do
We turn down briefs that ask us to copy instead of create, and work that boxes an artist into what sells rather than who they are.
We don’t decorate brands, we shape them — which is why some projects aren’t ours to take.
Yvonne Hartmann
Strategy & Creative Direction
Fifteen years in music and culture, six freelance. Yvonne doesn’t invent who a client is; she gets them to say it out loud, then builds the strategy and directs the work that follows from it.
Focus:
• Brand strategy
• Identity & art direction
• Photography
Frank Cifarelli
Positioning & Copy
Frank works out what a product is actually saying, then says it better. Positioning strategy and the words that follow from it, mostly for music tech and software companies.
Focus:
• Positioning
• Messaging architecture
• Copywriting
Jennifer Reich
Social & Content
Jenny has spent ten years in social media and digital marketing — startups, agencies, festivals, then the music industry. Freelance since 2024, working with artists, labels, festivals and brands.
Focus:
• Strategy & consulting
• Management & community
• Campaigns
Katharina Tress
Film
Ten years freelance: concept, shoot, edit. Katharina makes music videos and brand films, and shoots live — where the atmosphere is the subject and nothing happens twice.
Focus:
• Brand films
• Music videos
• Live events & conferences
Darja Gerova
Style & Production
Tailoring in Estonia, fashion in London, then costume and styling. From Barcelona she dresses artists worldwide, on stage and off — one-off pieces, often upcycled, clothes as story not wrapping.
Focus:
• Costume & styling
• Spaces & stage design
• Event productions
Marco Esposito
Marketing Strategy
Marco builds campaigns for founders and companies in music and the creative industries — marketing strategy with the numbers attached. He also DJs and hosts a monthly show on rbl.media.
Focus:
• Campaign strategy
• Analysis & measurement
Tell us what you're building
Tell us what you’re building. A first conversation is thirty minutes and costs nothing. Bring the problem, not a brief — the brief is the part we do together.
Our Services
Brand & Campaign Strategy
Positioning & Messaging
Brand Identity
Creative Direction
Image & Film
Social & Content
Style Consulting / Costume Design
