Says Who ?
We think the look belongs to you, not your scene. We start with who you are — strategy first, then the identity, built so your own team can keep it going.
We don't decorate brands.
We shape them.
We don't start designing until we know who you are. Most of the people we work with already know who they are. They just don't have the words, the proof, or the nerve to put it in public yet. So we listen first, show the reasoning behind every draft, and don't call the work finished until you can explain your own brand back to us — in your own words.
01
Strategy
Brand Blueprint
Messaging
Naming
02
Identity
Visual System
Copywriting
Styling & Art Direction
03
Campaign
Art Direction
Asset Design
Content Production
04
Content
Strategy & Planning
Production
Social Management
How we work
Four steps, always in this order. Most of what goes wrong in branding happens because someone skipped to step three.
01 Listening
We start with questions, not references. Your story, your audience, what you're actually claiming and what you refuse to be. Sometimes that's a workbook and a few sessions; sometimes it's a conversation that changes the brief entirely. Nothing gets designed until this part is done.
02 Directing
We turn what we heard into a direction: positioning, concept, and the framework that makes everything afterwards look like it came from the same place. You get the reasoning with every draft, not just the draft.
03 Executing
The visual world gets built — identity, campaign, print, motion, photography — across every channel it has to live in. One team, so nothing arrives looking like it was made by strangers.
04 Empowering
You get guidelines, a handover session, and a system your own team can run. We're not finished when the files are delivered. We're finished when you can explain your own brand back to us, in your own words.
No house style, and none wanted.
Each one looks like the client, not like us.
What they say...
We're always impressed by how beautifully the designs come together, with a great sense of balance and harmony among all the elements, consistently delivering polished and visually appealing results.
Fantastic work - highly recommended. From helping us define our artist brand to logo and vinyl design, they're incredibly creative and fun to work with. And the results speak for themselves.
Says Who did an excellent job creating my EPK. They not only delivered a strong and professional final product, but also added a lot of value throughout the process with her creative input and strategic advice.
Working with Yvonne is an absolute pleasure. Not only does she contribute her amazing artistry to the design process, but also always stays focused and motivated to achieve the best possible results for her clients. 500000 Stars - highly recommended.
Berlin’s best kept secret! She is professional, thorough, kind, easy to connect with for getting authentic branding… It’s just an amazing experience to work with her. She has a great team to get the results you want! Her branding is top level!
Very professional and easy to communicate with. Yvonne translated all our ideas into beautiful artwork and videos and I always felt like she knew exactly what we were looking for (even when we didn't yet).
The same people who pitch
are the ones doing the work.
Says Who is led by Yvonne Hartmann — brand strategist, creative director and photographer — with a core team and a network of specialists in styling, motion, copy, marketing and social media.
Small by design. Same creative lead and the same standards whether we’re making one piece, running a full campaign, or holding a brand across the year — with specialists brought in when a project needs them, not a different team each time you call. Over fifteen years inside music and culture.
The work has gone out with Pop-Kultur Berlin, Neumann, Orchestral Tools, Native Instruments and artists around the world, and the method gets taught as well as practised — at BIMM Berlin, Music Pool Berlin, Primavera Pro, and in-house for teams who’d rather learn it than buy it.
Yvonne Hartmann
Strategy & Creative Direction
Marco Esposito
Marketing Strategy
Darja Gerova
Style & Production
Katharina Tress
Film
Jennifer Reich
Social & Content
Frank Cifarelli
Positioning & Copy
Years Inside music, culture and lifestyle.
Some teams don't need us to do it, just to learn it. In-house workshops for labels and agencies.
Book nowOnline courses for artists at Sonic Identity.
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