Dreamtonics
Three years in, the system is still taking new products.
Over three years we've built the print suite one launch at a time: trifolds for Vocoflex, Synthesizer V and Synthesizer V Studio, and the global brochure that holds them together.
The work was building a structure inside Dreamtonics' own brand rules: one layout every product shares, and a short list of things allowed to change. Colour, graphic device, imagery.
Same layout, different products
The panel structure, the type and the hierarchy are fixed. Colour, graphic device and imagery are not.
What stays, what moves
A system is only a system if the list of variables is short.
Fixed:
Panel structure and layout
Dreamtonics brand fonts
Type sizes
Information hierarchy
Variable:
Product colour scheme
Graphic device — lines, elipses, gradients
Screenshots and product imagery
The visual systems
Each product gets its own graphic vocabulary. Pulled out of context, the differences are the whole point.
Synthesizer V Studio 2 Pro: lines
Instrument X: gradients
Vocoflex: elipses
One launch at a time
In the order they were made. Each new product enters the suite without a redesign.
Synthesizer V Studio (2023)
Vocoflex (2024)
Synthesizer V Studio 2 Pro (2025)
Dreamtonics All Products (2025)
Instrument X (2026)
