Product launch campaign · Music tech
iMusician Artist Hub
How do you make a utility feel like something artists want?
- Client
- iMusician
- Concepts
- functionality, empowerment, creativity, easy to use
- Category
- Tags
01 - The Idea
Let the interface play.
Instead of explaining features, we cut the product apart. Screens, buttons and links from Artist Hub were rearranged into collage, so the campaign shows how it works without ever looking like a manual.
02 - The System
Built to flex.
One visual language runs from the product logo to every touchpoint. The collage adapts to each format without being redesigned, so the in-house team can keep building with it after launch.
03 - The Rollout
One idea, every format.
Social ads, emails, user manual images and static and moving website visuals, all launched together.
