INK ELEMENT

INK ELEMENT is a Hong Kong-based DJ and electronic music producer whose music explores dualism and the space between what we say and what others hear. His tracks offer a place to reflect, and to come a little closer to who we really are.

Client:

INK ELEMENT

Concepts:

(mis-)communication, dualism, authenticity

Category:

CampaignsIdentitiy

Scope:

01 - Process

The identity started with that gap. Early concepts were inspired by Denis Villeneuve’s “Arrival”, a film about the transformative power of language and the struggle to be understood. We worked with analog techniques like watercolour, Rorschach folds and kinetic scanography to keep the human hand visible in every draft.

02 - Logo

Distortion became a visual language for miscommunication. It wasn’t added to the logo afterwards, it’s how the logo was made. The result is a logo where organic chaos sits inside a clean, ordered square, a reminder that clarity can come from looking inward.

03 - System

Typeface, colours and layout work together as one system that supports the artist’s values of creativity and authenticity: bold enough to stand out, calm enough to invite reflection.

04 - In Use

Islands

Cover artwork for the EP “Islands”. The logo and palette frame a dense, colour-shifted cityscape: thousands of lives side by side, each one its own island.